People reached through workshops, educational programs, and community partnerships.
ABOUT SHOPHOWELL
ONE TEAM.
SERIOUS RANGE.
REAL HEART.
We’re Amazon specialists, creative thinkers, and people who care deeply about what you’re building. Here’s a little of what brought us together.
It started with a shoebox
THE PEOPLE IN YOUR CORNER
FIRST SHIPMENT / APRIL 29, 2020
The actual shoebox.
A small beginning with a bigger ambition.
THE SELLER BEFORE THE AGENCY
WE STARTED
WHERE MANY
FOUNDERS DO.
With an idea, a lot to learn, and the willingness to figure it out.
Jevon’s first Amazon inbound shipment left in a shoebox from his closet. The resale business grew into pet, grocery, and household products. Each listing, shipment, and account challenge became a lesson in what it takes to build on the platform.
Through Amazon’s Black Business Accelerator, he met talented founders with strong products who were missing something different: the marketplace knowledge, creative resources, and support to make the opportunity feel within reach.
ShopHowell grew from that understanding. We became the kind of agency we wished more founders had beside them: commercially thoughtful, creatively ambitious, and committed to helping the people behind a brand move forward.
Jevon at Amazon’s Black Business Accelerator.
WHY THE WORK MATTERS
WHERE YOU START
SHOULDN’T DECIDE
HOW FAR YOU GO.
Ambition exists everywhere. Access, capital, and connections don’t always follow.
Our commitment to minority-owned, women-owned, and underrepresented businesses comes from that reality. We bring the same belief in possibility to every partnership, including legacy brands ready to carry their history into a new era.
We don’t lower the bar. We help ambitious brands meet it, raise it, and compete.
Wider horizons.
Roots in our community. Work supporting brands across the USA and Latin America.
English, Spanish, and Tagalog across our team. Spanish-language project support is available.
MEET THE PEOPLE IN YOUR CORNER
DIFFERENT STRENGTHS.
ONE SHARED STANDARD.
Strategy, art direction, advertising, and listings. People who connect the work.
FOUNDER & CEO
Jevon Howell
Connects the vision to the business. Jevon leads strategy and client partnerships, informed by his own experience as an Amazon seller.
ART DIRECTOR
Felipe
Finds the visual idea that makes a brand feel like itself. Felipe leads art direction across brand identities, Amazon creative, and digital experiences.
BRAND MANAGER
Megan
Keeps the people and priorities connected. Megan brings client goals, communication, and day-to-day execution into the same conversation.
PPC MANAGER
Anna
Brings the commercial lens to advertising. Anna works across campaign strategy, optimization, and the performance questions that guide the next decision.
LISTING OPTIMIZER
Nikko
Connects research with product clarity. Nikko turns customer insights and positioning into listings that are easier to find, understand, and choose.
WHAT IT FEELS LIKE TO WORK WITH US
THE CARE IS
IN THE FOLLOW-THROUGH.
01Clear enough to act on.
＋
You should understand our recommendations and know what comes next. We explain the work, surface the questions that matter, and make room for honest conversations.
02Strategy before deliverables.
＋
Every recommendation, word, visual, and campaign should move the business forward. We ask what the work needs to accomplish before deciding what it should look like.
03Care beyond our own task.
＋
A listing, campaign, and inventory decision affect one another. We coordinate across disciplines and take responsibility for keeping the agreed work moving.
THE PEOPLE BEHIND THE PARTNERSHIPS
A FEW WORDS.
A LOT OF TRUST.
One of the best decisions I made for my business.
They were responsive and explained everything very clearly.
So helpful to me as an entrepreneur!
AD ASTRA / THE AMBITION THAT CONNECTS US
THE RESOLVE TO KEEP GOING.
THE COURAGE TO GO FURTHER.
Per Aspera
Stay with the hard things. Learn, adapt, and do the work that meaningful progress takes.
Per Audacia
Be brave enough to take the next step. Bring an idea forward, challenge an assumption, and act with purpose.
YOUR AMBITION HAS OUR ATTENTION
WE’D LOVE TO KNOW
WHAT YOU’RE BUILDING.
Bring your ambition, your questions, and the story behind your brand.
Book an Amazon discovery callYour brand. Your priorities. A clear next step.