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AUTOMOTIVE / LISTING & BRAND CREATIVE

Amalie

More than a century of expertise, meeting a different kind of shopper. Amalie’s retail roots and technical credibility already speak to professionals. On Amazon, we help that same quality connect with everyday enthusiasts through clearer listing creative and Brand Story. Our work preserves the specifications, attention to detail, and American manufacturing story while making product benefits easier to understand.

Amalie — selected project artwork

THE PRODUCT, CLEARLY PRESENTED

Listing Optimization

Technical accuracy comes first. Compatibility, operating conditions, and product benefits help everyday enthusiasts make an informed choice.

Elixir Full Synthetic ATV/UTV 5W-50

Amalie / Elixir Full Synthetic ATV/UTV 5W-50 — listing image 1
Amalie / Elixir Full Synthetic ATV/UTV 5W-50 — listing image 2
Amalie / Elixir Full Synthetic ATV/UTV 5W-50 — listing image 3
Amalie / Elixir Full Synthetic ATV/UTV 5W-50 — listing image 4
Amalie / Elixir Full Synthetic ATV/UTV 5W-50 — listing image 5
Amalie / Elixir Full Synthetic ATV/UTV 5W-50 — listing image 6
Amalie / Elixir Full Synthetic ATV/UTV 5W-50 — listing image 7

THE COMPLETE PRODUCT STORY

A+ Content

Elixir Full Synthetic ATV/UTV 5W-50

Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 1, panel 1
Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 2, panel 1
Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 3, panel 1
Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 4, panel 1
Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 5, panel 1
Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 6, panel 1
Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 7, panel 1
Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 8, panel 1
Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 1, panel 1
Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 2, panel 1
Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 3, panel 1
Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 4, panel 1
Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 5, panel 1
Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 6, panel 1
Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 7, panel 1
Amalie — Elixir Full Synthetic ATV/UTV 5W-50 / A+ Content, composition 8, panel 1

THE PEOPLE AND PURPOSE

Brand Story

Bring the manufacturing heritage and attention to detail behind the specifications into view.

Amalie’s “Better than it has to be, since 1903” and “Oil runs through our veins” messages over a mechanic working on a vehicle.
Amalie introduces its oil and lubricant heritage: “Better than it has to be, since 1903,” serving drivers, mechanics, and families.
A historic Amalie oil-can photograph introduces its fourth-generation, family-owned U.S. business and domestic lubricant production.
Amalie’s winning formula highlights reliability under pressure, engine performance, protection from wear and corrosion, and longevity.
A world map accompanies Amalie’s message that its products are trusted in more than 100 countries.
Amalie Arena illustrates the brand’s support for schools, sports, and local community programs.
An Amalie-sponsored monster truck illustrates the brand’s motorsport involvement in drag racing, circle track, monster trucks, and power sports.

YOUR NEXT CHAPTER

What could we build for your brand?

Tell us where you are on Amazon and where you want to go. Let’s find your next move together.

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