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HAIR CARE / AMAZON CREATIVE & ACCOUNT GROWTH

Bronner Bros.

A legacy beauty brand. A new audience to reach. Connected through Amazon’s Black Business Accelerator, we helped bring Bronner Bros.’ retail heritage to Amazon. Across BB Classics, Tropical Roots, and African Royale, our listing creative, A+ Content, Brand Story, and account management translate a familiar identity into clear reasons for online shoppers to choose the brand.

Bronner Bros. — selected project artwork

RESULTS, WITH CONTEXT

Account & listing results

Two separate outcomes, with the scope kept clear.

$38K

Monthly Amazon sales by month four

The account started at $0 in monthly sales.

+561%

Mousse sales in the following month

Product-specific uplift reported after listing optimization.

ShopHowell-reported historical outcomes. The $38K figure is monthly sales at month four, not four-month cumulative sales. The Mousse uplift is a separate product result. Calendar dates were not supplied; neither figure is presented as a PPC-only outcome.

THE PRODUCT, CLEARLY PRESENTED

Listing Optimization

Keep the recognition. Make the choice clearer. Each product needs its own benefits, use cases, and place in the wider range.

Pump It Up! The Mousse

Bronner Bros. / Pump It Up! The Mousse — listing image 1
Bronner Bros. / Pump It Up! The Mousse — listing image 2
Bronner Bros. / Pump It Up! The Mousse — listing image 3
Bronner Bros. / Pump It Up! The Mousse — listing image 4
Bronner Bros. / Pump It Up! The Mousse — listing image 5
Bronner Bros. / Pump It Up! The Mousse — listing image 6
Bronner Bros. / Pump It Up! The Mousse — listing image 7
Bronner Bros. / Pump It Up! The Mousse — listing image 8

THE COMPLETE PRODUCT STORY

A+ Content

Pump It Up! The Mousse

Bronner Bros. — Pump It Up! The Mousse / A+ Content, composition 1, panel 1
Bronner Bros. — Pump It Up! The Mousse / A+ Content, composition 1, panel 1
Bronner Bros. — Pump It Up! The Mousse / A+ Content, composition 1, panel 1
Bronner Bros. — Pump It Up! The Mousse / A+ Content, composition 1, panel 1
Bronner Bros. — Pump It Up! The Mousse / A+ Content, composition 1, panel 1
Bronner Bros. — Pump It Up! The Mousse / A+ Content, composition 1, panel 1
Bronner Bros. — Pump It Up! The Mousse / A+ Content, composition 1, panel 1
Bronner Bros. — Pump It Up! The Mousse / A+ Content, composition 1, panel 1

THE PEOPLE AND PURPOSE

Brand Story

Bronner Bros. celebrates 80 years of haircare experience with a braided hairstyle portrait and the message “Your hair is your crown.”
Bronner Bros. — Brand Story card 1
Bronner Bros. — Brand Story card 2
Bronner Bros. — Brand Story card 3
Bronner Bros. — Brand Story card 4
Bronner Bros. — Brand Story card 5
Bronner Bros. — Brand Story card 6
Bronner Bros. — Brand Story card 7
Bronner Bros. — Brand Story card 8
Bronner Bros. — Brand Story card 9
Bronner Bros. — Brand Story card 10

YOUR NEXT CHAPTER

What could we build for your brand?

Tell us where you are on Amazon and where you want to go. Let’s find your next move together.