The listing isn’t ready
Titles, images, bullets, A+ Content, backend search terms, or keyword coverage are not fully optimized, so more traffic does not translate into enough orders.
WHAT WE CHECK
- Listing clarity
- Keyword coverage
- Conversion
AMAZON PPC MANAGEMENT
AMAZON PPC.
WITH A PLAN.
Profit-aware Amazon advertising, actively managed around your specific margins, inventory, listing conversion, and business goals.
THE COST OF BLIND SPEND
Revenue can rise
while profit disappears.
Campaigns can generate sales and still move the business backward.
More ad spend
is not a strategy.
YOUR PROFIT LENS
See what revenue can leave behind.
Adjust the assumptions to reflect your business. The result is estimated profit before overhead and other operating expenses.
Try it with your numbers
Drag any colored control to model your economics in real time.
Estimated profit before overhead3.0% of revenue
Use TACoS here: total ad spend ÷ total Amazon revenue—not campaign ACoS.
Where 100% of revenue goes97.0% costs + 3.0% profit = 100%
COGSFeesAdsProfit remaining
Product costs + Amazon fees + ad spend + profit remaining = 100% of revenue.
Illustrative estimate, not a forecast. Account for management fees, overhead, returns, discounts, taxes, and other operating costs separately.
WHERE PROFIT USUALLY LEAKS
Four reasons sales can grow
while your profit shrinks.
These are the patterns we look for before recommending that a product receive more traffic.
Search terms don’t convert
Campaigns keep paying for irrelevant or low-intent queries because match types, keyword coverage, and negative targeting are not tight enough.
WHAT WE CHECK
- Search terms
- Match types
- Negative targeting
Budget scales the wrong products
Spend flows toward products with volume instead of the strongest margins, inventory position, conversion, and growth priority.
WHAT WE CHECK
- Product margins
- Inventory position
- Growth priority
ACoS is above break-even
Advertising costs exceed what the product’s margin can support, so each ad-attributed sale reduces—or eliminates—profit.
WHAT WE CHECK
- Product economics
- Ad cost per sale
- Break-even ACoS
HOW WE WORK
A clear plan.
Regular decisions.
- 01
Understand
Review the products, account history, goals, and economics.
- 02
Build
Give campaigns, targeting, and budgets a clear structure.
- 03
Refine
Use search terms and results to guide the next decisions.
- 04
Connect
Share what changed and coordinate the next priorities.
FULL-SERVICE PPC SUPPORT
From the first search
to the next sale.
Campaign management, creative feedback, and commercial context—connected.
01Campaign strategy
Give each campaign a clear job.
We organize product priorities, keywords, and product targeting around what you want the account to achieve.
- Campaign structure
- Keyword & product targeting
- Product priorities
02Search terms & optimization
Find the searches worth paying for.
We review what shoppers searched, refine bids and placements, and use negative targeting to reduce irrelevant spend.
- Search-term review
- Bids & placements
- Budget allocation
03Video advertising
Bring the product into motion.
We support Amazon video ad campaigns within the agreed PPC scope. Need a stronger edit? Video editing and creative production are scoped separately.
- Video campaign support
- Creative feedback
- Separately scoped editing
04Launches & seasonal events
Be ready for the moment.
We plan advertising around new product launches, holiday events, and promotions, with listing readiness and stock outlook in the same conversation.
- Launch planning
- Holiday campaigns
- Inventory-aware pacing
05Reporting & next steps
Know what earned its budget.
We explain the results in context and bring the next decisions into focus: where to refine, what to test, and when the product page needs attention.
- Performance reporting
- Commercial context
- Clear recommendations
PPC RESULTS
Real accounts.
Measurable progress.
NouriTress
6.17×ROAS · April 2025
$1,390.19 ad spend → $8,580.62 ad-attributed sales.
SALT XO
8.21×ROAS · March 2025
$7,523.59 ad spend → $61,745.70 ad-attributed sales.
Eletary
4.48×Weighted ROAS · May–July 2025
Three reported months above 4×. $1,327.08 spend → $5,948.60 ad sales.
Historical account-level advertising results. Different brands and reporting periods; ROAS measures ad-attributed revenue, not profit. Results vary.
WHO THIS IS FOR
Built for brands ready
to treat PPC like an investment.
Ongoing management works best when the products, data, budget, and expectations give the campaigns room to improve.
Products worth investing behind
The offer sells, is ready to launch, or has a clear role in the brand’s growth plan.
The numbers behind the business
COGS, inventory, pricing, promotions, and priorities are available and accurate.
A practical starting budget
Ongoing management typically starts with at least $2,000 per month in Amazon ad spend.
Clear, active communication
You want understandable reporting, honest recommendations, and visibility into what happens next.
PPC MANAGEMENT PRICING
CLEAR SCOPE.
CLEAR INVESTMENT.
Your spend is not our target. Budgets increase only when your economics, inventory, conversion, and agreed growth guardrails support it.
$975 / month minimum
or 10% of managed ad spend, whichever is greater.
One management fee. These are not added together. Your advertising budget is paid directly to Amazon.
- Campaign strategy and ongoing optimization
- Search terms, bids, placements, and budget management
- Performance reporting and recommendations
Typically suited to brands investing $2,000+ per month in Amazon ads. We confirm fit and scope together. New creative and broader listing work are scoped separately.
PLAN THE INVESTMENT
Estimated monthly management fee
The $975 minimum applies at this ad budget.
Fee illustration only. Not a performance forecast or a final engagement quote.
FREQUENTLY ASKED QUESTIONS
The details should be clear before liftoff.
Honest expectations keep the engagement focused on the products and outcomes that matter.
What is included in the free PPC audit?
With appropriate access, we review campaign history, structure, search terms, targeting, placements, budgets, product economics, inventory, and listing optimization. We explain what is working, what may be limiting performance, and whether ongoing PPC management is the right next step.
What does the management fee cover?
Campaign strategy, ongoing targeting and search-term work, bid and budget optimization, and reporting with recommendations. Your account, catalog, and objectives shape the final scope. Advertising spend is paid directly to Amazon.
Is the fee $975 plus 10%?
No. It is $975 per month or 10% of managed ad spend, whichever is greater. At $5,000 in monthly ad spend, the management fee is $975. At $20,000, it is $2,000. The two charges are not added together.
Will you just ask us to spend more?
Every extra dollar needs a reason. We look at product economics, conversion, stock, and the objective before recommending a budget increase. Sometimes the next move is tighter targeting or a stronger product page.
Can you work with our existing team?
Absolutely. PPC can be a focused engagement. We agree on the campaign responsibilities, access, budgets, and approvals, and share what the advertising tells us about the wider customer experience.
What if our listing needs work first?
We will tell you. A conversion review informs the advertising strategy. New copy, imagery, A+ Content, and video are scoped separately unless included in a broader partnership.
When should we expect momentum?
Timing depends on the account history, category, product readiness, budget, and available stock. We establish priorities first, then use the data to guide the next decisions. We agree on objectives and a review rhythm, rather than promising a fixed return or deadline.
Do you support video ads?
Yes. We support Amazon video ad campaigns within the agreed PPC scope. Video editing and creative production are scoped separately, so you know what is included before work starts.
READY WHEN YOU ARE
YOU’VE COME THIS FAR.
LET’S GO FURTHER.
Bring your goals and the questions behind the numbers. Let’s find the next move for your Amazon advertising.
Book your free PPC AuditYour brand. Your priorities. A clear next step.