May 2025 ROAS
$475.59 in ad spend generated $1,912.69 in ad-attributed sales.
GUATEMALAN CARDAMOM / AMAZON CREATIVE & ADVERTISING
Eletary
After supplying another successful Amazon brand wholesale, this Guatemalan business saw an opportunity to build its own. ShopHowell helped bring Eletary to market, from packaging to Amazon listings, A+ Content, Brand Story, and Storefront. The goal: give its cardamom a distinct identity and help shoppers choose confidently between pods, seeds, and powder.
RESULTS, WITH CONTEXT
PPC Management results
More than 4× ROAS in three consecutive reported months.
June 2025 ROAS
$451.23 in ad spend generated $2,141.99 in ad-attributed sales.
July 2025 ROAS
$400.26 in ad spend generated $1,893.92 in ad-attributed sales.
Brand-account advertising results from the May, June, and July 2025 reports. Combined ad spend: $1,327.08. Combined ad-attributed sales: $5,948.60. Weighted ROAS: 4.48×. These figures apply to the reported account periods, not individually to the product selected below. Results are not guaranteed.
THE PRODUCT, CLEARLY PRESENTED
Listing Optimization
Three forms of cardamom, each with its own product story.
One origin. Three ways to cook. Clear differences between pods, seeds, and powder help shoppers find their fit.
Cardamom Pods
Cardamom Seeds
Coarsely Ground Cardamom Powder
THE COMPLETE PRODUCT STORY
A+ Content
Origin, quality, flavor, and culinary use in the original six-panel sequence.
Cardamom Pods
Cardamom Seeds
Coarsely Ground Cardamom Powder
THE PEOPLE AND PURPOSE
Brand Story
A closer look at the origins and purpose behind Eletary.
Putting Eletary’s Guatemalan roots at the center of its own brand story.
Eletary, rooted in the lush landscapes of Guatemala, specializes in producing the world’s finest cardamom. Our commitment to quality and sustainability ensures that each cardamom pod is a testament to our dedication—meticulously hand-selected and processed for unparalleled flavor and aroma. This commitment to excellence makes Eletary Cardamom a preferred choice for enriching culinary experiences globally.
THE WIDER BRAND EXPERIENCE
Storefront
Selected Storefront artwork connecting the range with its Guatemalan origins.
Storefront
YOUR NEXT CHAPTER
What could we build for your brand?
Tell us where you are on Amazon and where you want to go. Let’s find your next move together.