Return on ad spend
Calculated from reported ad sales and spend.
HAIR CARE / AMAZON CREATIVE & ADVERTISING
NouriTress
NouriTress combines hair-care expertise with a distinctive visual identity. ShopHowell developed listing copy and creative, product education, A+ Content, and brand-level Amazon artwork to help shoppers understand the range. Coordinated imagery and information connect individual products with the wider range and its Storefront. A separate historical PPC engagement is reported with its own scope and period.
RESULTS, WITH CONTEXT
PPC Management results
August 2024 · Historical Amazon advertising report
Advertising cost of sales
As reported for August 2024.
Ad-attributed sales
Across the reported account campaigns.
Advertising spend
Across the same monthly reporting period.
Source: NouriTress’s August 2024 monthly PPC report. ROAS is calculated as ad-attributed sales divided by spend, rounded to two decimal places. These are account-level advertising results, not Serum-only sales or results attributed to creative alone. Ad-attributed sales are revenue, not profit.
ANOTHER REPORTED PERIOD / APRIL 2025
6.17×
Return on ad spend
$1,390.19
Advertising spend
$8,580.62
Ad-attributed sales
278 reported orders · 16.20% ACoS. Source: NouriTress April 2025 PPC report supplied by ShopHowell. These account-level figures are a separate period from the August 2024 report above.
THE PRODUCT, CLEARLY PRESENTED
Listing Optimization
Hair Follicle Therapy Serum
Perfect Hair Vitamins Plus
Stimulating Scalp Shampoo
Stimulating Scalp Conditioner
THE COMPLETE PRODUCT STORY
A+ Content
Product education, presented in its original module sequence.
Hair Follicle Therapy Serum
Perfect Hair Vitamins Plus
Stimulating Scalp Shampoo
Stimulating Scalp Conditioner
THE PEOPLE AND PURPOSE
Brand Story
Hair Follicle Therapy Serum
Perfect Hair Vitamins Plus
Stimulating Scalp Shampoo
Stimulating Scalp Conditioner
Edge Repair Follicle Treatment Intensive Night Drops
HydraCleanse Hydrating Sulfate Free Shampoo
Leave-In Botanical Reconstructor Conditioner
Moisturizing Vitamin Conditioner
Perfect Hair Biotin Gummies 5000 mcg
Shea Butter Hair Moisturizer
Stop Shedding Protein Conditioner
VitaOil
THE WIDER BRAND EXPERIENCE
Storefront
The delivered Storefront artwork, organized into its original page compositions.
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