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COFFEE / A BRAND WITH PURPOSE

Coffee Uplifts People

Coffee Uplifts People brings purpose, culture, and distinct coffee origins together. We translated that personality into coordinated listing creative, Premium A+ Content, Brand Story, and Storefront design. Five coffee blends each have their own visual story, helping shoppers explore the flavors and the people behind the CUP.

Coffee Uplifts People — selected project artwork

THE PRODUCT, CLEARLY PRESENTED

Listing Optimization

Cocoa ESPresso

Coffee Uplifts People / Cocoa ESPresso — listing image 1
Coffee Uplifts People / Cocoa ESPresso — listing image 2
Coffee Uplifts People / Cocoa ESPresso — listing image 3
Coffee Uplifts People / Cocoa ESPresso — listing image 4
Coffee Uplifts People / Cocoa ESPresso — listing image 5
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THE COMPLETE PRODUCT STORY

A+ Content

Cocoa ESPresso

Coffee Uplifts People — Cocoa ESPresso / A+ Content / Unlock the promise of coffee, composition 1, panel 1
Coffee Uplifts People — Cocoa ESPresso / A+ Content / Unlock the promise of coffee, composition 1, panel 1
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Coffee Uplifts People — Cocoa ESPresso / A+ Content, composition 1, panel 1
Coffee Uplifts People — Cocoa ESPresso / A+ Content, composition 1, panel 1
Coffee Uplifts People — Cocoa ESPresso / A+ Content, composition 1, panel 1
Coffee Uplifts People — Cocoa ESPresso / A+ Content, composition 1, panel 1
Coffee Uplifts People — Cocoa ESPresso / A+ Content / Coffee origin, composition 1, panel 1
Coffee Uplifts People — Cocoa ESPresso / A+ Content / Coffee origin, composition 1, panel 1
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Coffee Uplifts People — Cocoa ESPresso / A+ Content, composition 1, panel 1
Coffee Uplifts People — Cocoa ESPresso / A+ Content, composition 1, panel 1
Coffee Uplifts People — Cocoa ESPresso / A+ Content, composition 1, panel 1
Coffee Uplifts People — Cocoa ESPresso / A+ Content, composition 1, panel 1
Coffee Uplifts People — Cocoa ESPresso / A+ Content, composition 1, panel 1
Coffee Uplifts People — Cocoa ESPresso / A+ Content, composition 1, panel 1
Coffee Uplifts People — Cocoa ESPresso / A+ Content, composition 1, panel 1
Coffee Uplifts People — Cocoa ESPresso / A+ Content, composition 1, panel 1
Coffee Uplifts People — Cocoa ESPresso / A+ Content, composition 1, panel 1
Coffee Uplifts People — Cocoa ESPresso / A+ Content, composition 1, panel 1

THE PEOPLE AND PURPOSE

Brand Story

Coffee Uplifts People logo, coffee beans, and the message “Something’s Different About This CUP” on a cream patterned background.
Two glass cups of coffee with the invitation “Unlock the promise of coffee.”
CUP’s featured-in panel shows ABC News, NBC 4 New York, Page Six, BK Reader, and Ebony, plus Whole Foods Market and Target availability.
Diversity: CUP connects coffee sourcing with the varied cultures and farming communities that grow its beans; two workers stand at coffee drying beds.
Inclusion: two people in a café accompany CUP’s commitment to welcoming spaces, opportunities, and making every voice heard.
Representation: a person holds a CUP mug beside the brand’s commitment to giving underrepresented farmers and workers a voice.
Equity: people inspect coffee beans beside CUP’s commitment to fair trade practices, fair compensation, and stronger farming communities.
Honey Berry Mocha Java coffee bag and an iced coffee, surrounded by berries, dark chocolate, and honey to illustrate its flavor notes.
Cocoa ESPresso coffee bag and espresso, with berries, cocoa, figs, honey, and hops illustrating the flavor notes.
Ethiopia single-origin coffee bag and a cup of coffee, with lemon, cocoa, honey, and a rose illustrating the flavor notes.
Mexico single-origin coffee bag and espresso, with milk chocolate, honey, and citrus illustrating the flavor notes.
Peruvian Decaf coffee bag and a creamy coffee, with dark chocolate and toasted almonds illustrating the flavor notes.

THE WIDER BRAND EXPERIENCE

Storefront

A connected brand experience, from the opening banner to the coffee collection.

Home Page

Coffee Uplifts People — Home Page / Storefront, composition 1, panel 1
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Coffee Uplifts People — Home Page / Storefront, composition 7, panel 1
Coffee Uplifts People — Home Page / Storefront, composition 8, panel 1

YOUR NEXT CHAPTER

What could we build for your brand?

Tell us where you are on Amazon and where you want to go. Let’s find your next move together.

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