Return on ad spend
Ad-attributed sales divided by advertising spend.
PERSONAL CARE / CREATIVE & ADVERTISING
SALT XO
SALT XO had momentum on TikTok and an opportunity to reach more shoppers on Amazon. Introduced through Amazon’s Black Business Accelerator, ShopHowell helped launch the brand on the marketplace and manage its advertising. Listing creative and A+ Content carry its personality forward while making ingredients, benefits, and product choices easier to understand.
RESULTS, WITH CONTEXT
PPC Management results
March 2025 · Full-month Amazon advertising report
Advertising cost of sales
Advertising spend as a share of ad-attributed sales.
Ad-attributed sales
Across March 2025.
Advertising spend
Across the same full-month reporting period.
Source: SALT XO’s March 2025 monthly report. Total account sales were $169,459.90, a separate account-wide measure. These full-month figures differ from the earlier three-week snapshot. Ad-attributed sales are revenue, not profit; these results are not attributed to creative alone.
THE AMAZON ACCOUNT / JULY–DECEMBER 2024
A new channel. Real momentum.
Monthly Amazon sales rose from $2,641.54 in July 2024 to $98,597.41 in October 2024.
July
$2,641.54
August
$4,221.76
September
$50,924.78
October
$98,597.41
November
$83,707.00
December
$28,149.19
Account-wide sales from SALT XO’s July–December 2024 report. The full six-month period is shown. These figures are separate from the March 2025 advertising results above.
THE PRODUCT, CLEARLY PRESENTED
Listing Optimization
Bring the personality people recognize into a shopping experience that answers their next question.
Grapefruit Sensitive Yoni Gel Wash
THE COMPLETE PRODUCT STORY
A+ Content
Grapefruit Sensitive Yoni Gel Wash
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YOUR NEXT CHAPTER
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