MAKING
E-COMMERCE EASY
By merging comprehensive services, bespoke consulting, and curated educational courses, we've designed an integrated approach to amplify your e-commerce footprint, seamlessly connecting your business goals to tangible results.
At ShopHowell, we're committed to simplifying your e-commerce journey.
MISSION & VISION
At ShopHowell, we strive to level the e-commerce playing field for minority-owned enterprises. Our approach is comprehensive:
from crafting robust branding solutions and pinpointing the optimal e-commerce platforms for your unique venture to deploying cost-efficient advertising tactics. We're here to ensure your brand doesn't just launch—it excels.
OUR MISSION
To be the world-renowned and trusted epicenter for the minority-owned businesses community in the e-commerce realm, where learning converges with service, fostering unparalleled business growth.
OUR VISION
OUR STORY
Prompted by the economic strains of the COVID-19 pandemic, our CEO, Jevon Howell, ventured into the e-commerce world. Adopting a retail arbitrage model, he began reselling Caribbean/Jamaican grocery products on Amazon.com.
2020: The inception of ShopHowell...
After nearly a year of reselling on Amazon, we transitioned to a wholesaling approach, sourcing products directly from brands. This shift unveiled a realization: many of these brands were absent from e-commerce, primarily due to gaps in knowledge and experience.
2021: Our pivot towards empowering minority-owned businesses...
To effectively assist businesses in establishing a foothold across e-commerce platforms, we recognized the imperative to diversify our services and expand our team. Thus, we began to offer branding solutions, website development, and specialized Amazon services.
2022: Broadening our e-commerce horizons...
Recognizing the knowledge barriers faced by minority-owned enterprises, we initiated educational courses and workshops. Collaborating with Community Development Organizations, we've been pioneering this educational movement in the Miami, Florida region.
2023: Elevating through e-commerce education...
OUR METHODOLOGY
ELEVATE. EDUCATE. EMPOWER
Craft distinct branding solutions to amplify your business's aesthetics and resonance.
Augment your brand's visibility and impact across e-commerce platforms.
Elevate
Collaborate with Community Development Organizations to conduct enriching courses and workshops.
Extend complimentary consulting sessions to businesses seeking guidance in the e-commerce arena.
Educate
Design a robust strategic roadmap to elevate your online presence.
Champion minority-owned enterprises with tailored, cost-effective support.
Empower
MEET OUR CEO
MEET OUR TEAM
Located in Venezuela
#1 Swiftie in the world & bookworm
VICTORIA SUAREZ
DIRECTOR OF BRAND OPERATIONS
Located in Venezuela
Cat lady
STEPHANNY PARRA
CREATIVE DIRECTOR
Located in Philippines
As a kid wanted to be an astronaut
ROMMEL CARPIO
PPC EXPERT & BRAND ASSISTANT
Located in Colombia
Mac Demarco top fan. Skate & Videogame Nerd
FELIPE COQUIES
AUDIOVISUAL DESIGNER
WHAT IS HAPPENING
RIGHT NOW?
ShopHowell
Nexus
The ShopHowell Nexus, driven by AI, transforms
e-commerce for small and minority-owned brands. Its core AI-powered roadmap offers customized educational content and service suggestions tailored to each business's unique stage. With a mission to empower underserved communities, Nexus provides the tools to shine in the competitive e-commerce world.
Selling on Amazon
Simplified
Embarking on Amazon? Our 8-part course, "Selling on Amazon Simplified (SOAS)," covers everything from market research to product setup and PPC strategies. Think of SOAS as your e-commerce roadmap, guiding your Amazon business transformation.
