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Quick-Start Guide to Creating Amazon A+ Content

Maximize your brand exposure on Amazon with Amazon A+ Content. As a registered brand, take advantage of this powerful tool to tell your unique brand story and showcase your products in the best light.

Amazon A+ Content is free for both vendors and sellers, providing an excellent opportunity to drive traffic and sales while promoting your other products.

What Is A+ Content on Amazon?

A+ Content is a proprietary platform offered by Amazon that allows vendors and sellers to enhance the presentation of their product pages, thereby effectively showcasing their brands and products. With a focus on delivering a comprehensive and sophisticated customer shopping experience, the platform offers numerous features and benefits, including the potential for increased traffic and sales

Here are some key features and explanations of what A+ Content includes:

  • High-quality images: Vendors and sellers can add high-resolution images to their product pages, helping customers get a better look at their products and making it easier to make informed buying decisions.

  • Videos: Vendors and sellers can also add videos to their product pages, providing customers with an even more detailed look at their products and helping to convey their value.

  • Comparison charts: A+ Content allows vendors and sellers to create comparison charts, making it easier for customers to see the differences between their products and similar products from other brands.

  • Robust FAQs: Vendors and sellers can also add FAQs to their product pages, providing customers with the information they need to make informed buying decisions.

Additional modules: In addition to the above, A+ Content offers several other modules that vendors and sellers can use to enhance their product pages, such as improved images, slider galleries, and video loops.

To use A+ Content, vendors and sellers must be approved through the Amazon Brand Registry program or be part of specific programs like Amazon Launchpad or Amazon Exclusives. Once approved, they can add A+ Content to any product within their approved brand catalog.

It's important to note that there is also a Premium A+ Content option (also known as A++ Content), which is invite-only and offers even more modules, such as interactive images and slider galleries. While A++ Content is ideal for more prominent brands and feature-rich products, the standard A+ Content is suitable for most ASINs.

Benefits of A+ Content

When selling on Amazon, you must compete and stand out among millions of sellers. Adding A+ Content can play a huge role in giving you that competitive advantage.

The main goal of A+ Content is to increase your conversion rate and boost product sales. It provides a better understanding of your product to help persuade customers to buy.

To effectively attract potential buyers and drive sales, your products must stand out compared to those offered by competitors. Historically, differentiating products was a significant challenge for sellers due to limited guidelines provided by Amazon. Before the introduction of A+ Content, it took a lot of work to capture consumers' attention and drive sales with only a limited amount of product information available. Formatting restrictions previously imposed by Amazon further hindered sellers from fully showcasing their products and creating a compelling product presentation, a crucial aspect that shoppers highly value.

Here are some additional benefits to help you further understand the importance of A+ Content. The enriched elements of A+ Content can more effectively:

  • Grab a shopper’s attention.

Buyers are looking at hundreds of product pages. Amazon A+ Content can help your product stand out with formatted text, large, high-definition images, or a video explaining the product usage. Cluttered product pages deter consumer interest; optimized content and formatting entice it.

  • Visually pleasing for consumers to skim for key information.

Chunks of paragraphs and text blocks are challenging to read. Amazon A+ uses unique images and text layouts, bulleted feature lists, and product comparison charts, allowing consumers to skim and quickly get the information they need. With consumers visiting multiple touchpoints, providing information effectively is essential.

  • Bring your product into the spotlight.

A+ Content allows you to showcase specialty features in action, provide tips for getting more out of your product or tell the story behind your product. A more comprehensive look can give consumers the confidence and trust to purchase.

  • Help boost conversions.

Enticing images and quality content can encourage consumers to hit the Buy Box. And paired with an easy buying experience for consumers, the result can lead to an increase in return on advertising spend (ROAS) and reduced advertising cost of sale (ACoS).

  • Fight counterfeits.

Using A+ Content will help shield your product from counterfeits. It will garner brand recognition and build a reputation. Consumers will know your brand is the rightful owner of these types of products, and it will prevent others from counterfeiting.

  • Use proven marketing strategies.

Do the aspects of the Amazon A+ Content remind you of a well-designed brochure? That’s not a fluke. Without the limitations of an ordinary product description page, A+ Content allows sellers to explore color schemes, different formats, and other strategies marketers have utilized and found successful for decades.

  • Improve reviews and reduce return rates.

Before purchasing products, consumers want as much information as possible. With A+ Content providing consumers with the detailed information they need, you can expect fewer returns after the purchase. Fewer returns mean more satisfied consumers. Satisfied consumers are likely to share positive reviews of your product and brand, which will then persuade future consumers during their research.

How to create A+ Content that converts?

Creating high-quality content on Amazon can help increase the visibility and credibility of your brand and products, leading to increased sales and customer satisfaction. Here are a few tips to help you create A+ content that stands out:

  1. Know your target audience: Understanding your target audience will help you create content that speaks directly to their needs and interests. Use language and images that appeal to your target audience and address their common concerns and questions.

  2. Use high-quality images: Amazon allows up to nine images per product, so use them to showcase your product from all angles. Make sure the photos are high-resolution and display the product features.

  3. Provide detailed product information: In addition to images, be sure to provide detailed product information, including dimensions, materials, and features. Use bullet points to highlight the key features and benefits of your product.

  4. Use customer reviews: Highlighting positive reviews can help build trust and credibility with potential buyers. Be sure to respond to any negative reviews professionally and constructively.

  5. Optimize for search: Use relevant keywords in your product title and description to help customers find your product when searching on Amazon. Ensure your product is listed in the most appropriate category and that all your information is up-to-date.

  6. Make it visually appealing: Use an eye-catching design and layout to make your content stand out. Amazon offers the A+ Content program, which allows you to create enhanced content using templates, images, and videos.

Following these tips, you can create high-quality, engaging content to help your products stand out on Amazon and drive sales. Remember, the goal of A+ content is to provide customers with all the information they need to make an informed purchasing decision.

Guidelines for A+ Content on Amazon

Amazon A+ Content does give you more creative freedom, but following guidelines can ensure your content gets approval. Here are a few to consider when creating A+ Content:

  • Images: Use supported image file types such as JPG, BMP, and PNG in the RGB colorspace. Avoid blurry and low-quality images, as these are not allowed for A+ Content.

  • Text: Proofread all your text and avoid spelling mistakes and inconsistent punctuation. Use bold and italic formatting only for headings or a few select words.

  • Claims and awards: There are quite a few requirements for including certifications and awards. We recommend researching the rules thoroughly before including them in your content. For example, certification claims and awards must be proven through text with certifying or awarding body, study, publication, or other evidence. The year of the award or certification must also be specified. Environmental claims like “eco-friendly,” “biodegradable,” and “compostable” are not allowed in text, images, or symbols. Related claims, such as an assertion that a product is “recyclable,” must be proven in text with supporting information. Satisfaction claims are not allowed.

  • Content restrictions: Clear from referencing your company as a seller or distributor. Only use comparison charts when comparing against products of the same brand. Keep away from quotes or attributions made by individuals, customers, or other private figures.

There are just a few of the guidelines set by Amazon. To read more about specific terms and policies, check out their A+ Content guidelines.

A+ Content Best Practices

When creating your A+ Content, we recommend the following:

  • Making the content easy to scan. Use subheadings, short paragraphs, bolding, and other formatting options that will make it easy for consumers to understand the most significant benefits of your product at a glance.

  • Combining text and images. When describing a key feature or selling point, accompany that text with a related image — and vice versa.

  • Using consumer feedback for inspiration. If your customers often compliment you on a particular product feature, highlight it in comparison charts or descriptions.

  • Avoiding content errors. This goes beyond typos. Tread carefully using special characters, symbols (including trademarks), and links. Be sure to include the correct image sizes based on the selected module.

46% of online consumers stated they start their product searches on Amazon, so your key focus should be to optimize your product detail pages.

In conclusion, creating high-quality content on Amazon is important for building a successful brand and increasing sales. By using images, detailed product information, customer reviews, and optimizing for search, you can create engaging content that speaks directly to your target audience and helps drive sales.

At ShopHowell, we understand the importance of compelling content and marketing strategies on Amazon. Our team of experts has years of experience and a deep understanding of the Amazon marketplace. We are here to help you succeed and grow your business on Amazon.

So, why take the next step and schedule a free consultation with us today? Our team is ready to help you create A+ content to make your products stand out and drive sales. Schedule your free consultation and take your Amazon presence to the next level!


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